Farida brings nearly three decades of NHS and organisational experience, combining senior people leadership with behavioural change expertise to help organisations address the human factors affecting performance.
She works at the intersection of leadership, people operations and wellbeing, supporting organisations with complex people challenges including sickness absence, return-to-work, underperformance, leadership behaviour and organisational change.
Her approach looks beyond the presenting problem to understand what sits beneath the behaviour, addressing root causes rather than repeatedly managing symptoms.
- Nearly three decades of NHS and organisational experience
- Extensive leadership and people management experience
- Led multidisciplinary teams and change across 20+ clinical and non-clinical specialties
- Successfully managed complex long-term sickness absence and return-to-work cases
- Executive and senior leadership coaching
- NLP Master Coach, Timeline Therapy® Practitioner and Hypnotherapist
Farida combines operational experience with psychologically informed behaviour-change approaches to help organisations build stronger leaders, healthier workplaces and sustainable performance.
