Tom Parker is a RevOps consultant, fractional CRO, and B2B growth specialist.
Core Pillars of RevOps
- Standardizing workflows so that leads move smoothly from marketing to sales and through to customer retention without friction.
- Data: Creating a single source of truth for all customer information, pipeline tracking, and revenue metrics.
- Technology: Managing and integrating the software tools used across departments, such as CRM systems and automation platforms, to reduce redundant costs.
- Enablement: Providing teams with the training, insights, and resources they need to hit their growth targets.
He has founded 4 businesses of his own (in SaaS and Professional Services) and has been a strategic advisor to dozens of others since starting The Sales Architect in 2020.
He helps businesses scale up, improve forecasting precision, aligns sales/marketing/customer success and operations, and also builds data-driven revenue engines, and fixes leaky sales pipelines.
Tom’s expertise connects technology, data, and teams to help his clients drive predictable business growth in the $1mn – $30mn ARR technology industry bracket.
